FrontPoint Security vs. SafeMart
In the security industry being on top means providing superior security and using new technology all without ripping people off. So I’ve whipped out my old detective skills to test out two of the top rated new school security companies. Spoiler Alert! I’m not going to pick the best company for you. I am going to give you the facts and then let you decide which company is the best. After you read the facts, be sure to leave me a comment below to let me know who you think should be the heavy weight champion of new school home security.
Old School vs. New School
I need to give you a little background on old vs new school before we get started so you know why I picked Frontpoint and Safemart. Old School companies lock you in to long contracts, they require installation of proprietary equipment, they send hard core sales reps to your front door, and they even reserve the right to jack up your monthly rate as they see fit. New school companies like FrontPoint Security and SafeMart are bringing the cost of home security down because they don’t have egos. Instead of focusing on bringing new innovative technology to the market they focus on security and service. Instead of making their own equipment they use technology that others have already made well which also means that should you decide to breakup with your provider you can start a new relationship with equipment you already own.
Test #1: SOCIAL MEDIA
So many companies shy away from social media by locking down the ability to comment or worse they let you comment but don’t respond. I’ll let you in on a little secret. Social media is a crystal ball that allows you to glance into your future. Does the company respond to all complaints by cutting and pasting, “Hi this is Tom. I’m sorry to hear that. Please email us at… ” Guess what? That’s a really bad sign. You just glanced into your future and your future with this company sucks. Both SafeMart and FrontPoint lead the way with social responsiveness. I monitored both pages for a week and checked responses dating back a couple months. Both companies handled customer questions and concerns quickly online. They gracefully answered everything from where’s my app, to how do I secure my garage, to why should I choose you. Their answers were presented independently without cutting and pasting a redirect to customer care hell.
Test #2: ONLINE RANTS
I’m not sure which online review site is the best so I scoured them all for hours. I read through the BBB, Yelp, PissedCustomer, I fell asleep, then I read through Consumer Reports and just when I thought I was done I looked for claims of fraud or lawsuits. Luckily for FrontPoint and SafeMart I didn’t find anything major. Both companies are extremely clean compared to other home security companies. One major company has hundreds of complaints on PissedCustomer compared to FrontPoint that has 11 complaints. FrontPoint has a healthy B+ rating with the BBB and SafeMart is screaming can’t touch this with an A+.
Test #3: TOTAL COST OF OWNERSHIP
Now this is where you and I might differ. To you it might be more important to get the system in the door for the lowest possible upfront cost or you might want the lowest monthly fee so just in case your priorities are different than mine I am going to give you the golden nugget and by golden nugget I actually mean just a bunch of numbers.
Monthly Fee $34.99
Equipment, Activation, Installation $374.95
Instant Online Savings ($25)
Monthly Fee $19.95
Equipment, Activation, Installation $299.00
Instant Online Savings ($300)
The TCO. The total cost of ownership (TCO) is the sum of the equipment, activation, installation added to the outcome of the monthly fee multiplied by the required contract length (12 months) subtracted by the spectacular online specials. If SafeMart wasn’t running a $300 online sale during my secret shopping extravaganza these two companies might have come out about the same but there was a sale. With that said both companies offered me a low commitment period of 12 months. That is extremely competitive in the industry as 36 months is the minimum length required by many home security providers.
Test #4: TECHNOLOGY
I put my secret shopping hat on and called both companies to see what the absolute bottom of the barrel equipment package would include. Both companies offered me a GE Control Panel with battery backup, both companies offered a key fob, both companies offered multiple door/window sensors, and both companies offered me a large room sensor that was “smart enough to ignore small animals”. In addition, both companies use multiple locations for their monitoring services which provide extra redundancy and security.
Test #5: Cancellation Policy
Both companies offer 30 day return policies and both companies require that you stick with your contract. If you cancel your SafeMart contract you will be responsible for paying the remaining balance. If you cancel your FrontPoint contract you will be responsible for paying 80% of the balance. Why the difference? I don’t really know but it’s probably due to the fact that you pay a little more upfront for FrontPoint so they have less at risk when you cancel your contract early.
Bonus info! Both companies have a customer friendly moving policy. However, FrontPoint pulls ahead a little in this department. FrontPoint allows you to move the system from one home to another and they only require a phone call. If for some reason you can’t move your system to your new home they also provide flexible options like transferring ownership of your system. SafeMart will allow you to move the system but if you can’t move it then your screwed.
THE BOTTOM LINE
You forgot didn’t you? Like I said in paragraph one, line 3, I’m not going to pick the winner for you. If it’s all about cost than SafeMart might your winner, if you are planning to move soon than FrontPoint might be your winner but I really don’t think you can go wrong with either company.
My biggest complaint with FrontPoint? Their base package fire monitoring isn’t smart. You have to physically walk over and push the fire button on your panel to get help. They have technology that can monitor for fire and smoke but it’s an upgrade.
My biggest complaint with SafeMart? They put me in email jail! To write this extremely riveting article for you, I had to subject my personal information to multiple sales people. After I told SafeMart I wasn’t interested they called me two more times then sent their sales manager in for the hard close. I’ve also received 11 emails in one week.
So tell me, who is your winner?